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About Us

Our Mission

LedBetter is a research group that runs a database and application showcasing the number of women in leadership at the world’s top consumer brands and companies. Its mission is to empower and educate consumers, policymakers, leaders, journalists and others about the companies they support and cover, and improve the public’s understanding of which companies promote gender equality in leadership — and which do not.

LedBetter was founded by journalist Iris Kuo and marketing leader Camille Ricketts in 2013, and received a grant from the International Women’s Media Foundation Howard G. Buffett Fund in 2015. It formally launched the LedBetter Index, Database and Application in June 2016.

LedBetter is largely a volunteer-run project.


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Who We Are

  • Iris Kuo
    Iris Kuo, Co-Founder & CEO

    Iris Kuo is a writer, journalist and a 2015-2016 Knight-Bagehot fellow at Columbia University. She has written about business, race, Asia, local politics and energy for The Wall Street Journal, The Washington Post, Inc, Houston Chronicle, VentureBeat and Argus Media. Kuo is the former president of the Asian American Journalists Association’s Texas chapter, and a current member of its MediaWatch committee. She has an M.S. in journalism from Columbia University, where she also attended Columbia Business School, and holds undergraduate degrees from the University of Texas at Dallas.

  • Camille Rickets
    Camille Ricketts, Co-Founder & CMO

    Camille, based in San Francisco, leads content and marketing for technology venture firm First Round Capital. Previously, she shaped content strategy for major microfinance nonprofit Kiva and managed public relations for electric vehicle maker Tesla Motors. Before that, she worked as a journalist, covering green technology for VentureBeat, and culture and lifestyle for The Wall Street Journal in New York and London. Camille holds a B.A. in history from Stanford University.

  • Ipsheeta Furtado
    Ipsheeta Furtado, Technology Advisor

    Ipsheeta is co-founder of Fluid Financial, a software service that allows independent contractors and agencies to get paid on-demand and optimize cash flow. Prior to that, she founded the FTW Group in Oakland, California, and served as director. She codes across the stack and was part of the founding leadership of @PyLadiesSF. She currently serves on the board of the @LoveBalmProject. Ipsheeta holds a B.S. in engineering physics from UC Berkeley.

  • Annie Siebert
    Annie Siebert, Managing Editor

    Annie is a Pittsburgh-based writer and editor. She currently works as an editor for S&P Global Platts, a real-time news service that publishes information on energy and commodity markets. She began her career at the Pittsburgh Post-Gazette, where she honed her skills as a writer, editor, reporter, and researcher. Annie holds a B.A. in English writing and anthropology from the University of Pittsburgh.

We're proud to be supported by a grant from the International Women's Media Foundation, the organization devoted to helping women take on more leadership roles in news media.

This website was designed and programmed by David Flaherty, based on NPR's Books Concierge applicaiton. Special thanks to NPR for making their code available for public use.